Mission

To institutionalize industry standards and empower customer advocacy professionals.

Vision

The Institute of Certified Customer Advocacy Professionals (ICCAP) was initiated by a coalition of industry experts and practitioners who are committed to promoting excellence and accountability in the customer advocacy industry. ICCAP strives to further the standing of customer advocacy practitioners through a tiered certification program that validates levels of maturity, competency, and expertise across the discipline.

“This is a thrilling new opportunity to get more credibility for customer advocate practitioners. Managing customer advocacy programs is a highly specialized skill, and having a certification program will give practitioners the recognition they deserve.”
— Abby Atkinson, CCAP II, Director of Customer Advocacy, Tanium

Who is ICCAP?

The Institute of Certified Customer Advocacy Professionals (ICCAP) validates the core competencies and expertise of professionals across all sectors of the customer advocacy and engagement industry. Through ICCAP’s accredited certification program, customer advocacy practitioners can become a CCAP – Certified Customer Advocacy Professional, certifying their understanding and application of industry standards and best practices.